How to add Serpstone to your Google Analytics account

At Serpstone we require access to your company Google Analytics account in order to see your traffic levels and sources, set up goals and create custom reports. Measurement is the key to successful SEO. Log in to your Analytics account and click on the admin tab on the top bar. From there you will see … Continue reading How to add Serpstone to your Google Analytics account

First AdWords Mobile qualified agency in Ireland

Serpstone are delighted to have just become Ireland’s first digital agency to become Google certified for Mobile advertising. Google just released the Mobile Advertising Certification exam in the last week. As Jennifer Fong of Google put it, “A certification shows potential business partners that Google recognises you as an online advertising professional that has demonstrated … Continue reading First AdWords Mobile qualified agency in Ireland

Vimeo video tracking in Google Analytics using Tag Manager

This post is for people who have a Vimeo video on their site and would like to know how many people are watching it. Wouldn’t it be great if you could have that information show up in your Google Analytics account? Read on dear friend, read on. I’ve written this post because, although there are already … Continue reading Vimeo video tracking in Google Analytics using Tag Manager

Marketing data for the hospitality industry in Wicklow

We are coming towards peak season for the hospitality sector. This article shows online trends for Google searches in the hospitality industry in Co. Wicklow. It also gives some suggestions on how to use that information for commercial advantage. While information on searches made from other countries is available too, this research is based purely on … Continue reading Marketing data for the hospitality industry in Wicklow

Google Mobile-Friendly Algorithm Update – 21 April 2015

Another algorithm update is on the way from Google. SEO’s don’t generally like algorithm changes – apart from the fact that they keep us in work of course. But this time It’s been generally welcomed (before the release anyway). What will the mobile-friendly algorithm do? Simply, how mobile-friendly your site is will count as a … Continue reading Google Mobile-Friendly Algorithm Update – 21 April 2015

Learn About Adwords Directly From Google

Serpstone are delighted to announce that we will be hosting a Google Grow Local Meetup event in the Parkview Hotel, Newtownmountkennedy on Monday 23rd February 2015 at 4.30pm until 6.30pm approx. The event is part of Google’s “Grow Local” initiative across Ireland and the UK. Experts from Google will be joining us and presenting via live … Continue reading Learn About Adwords Directly From Google