“What’s not safe about viewing your AdWords ads?” you say. Well, perhaps “safely” is a bit of an over-statement, but what I mean is without costing you money or otherwise inflicting damage on your AdWords account. Actually, I think that counts as a safety issue! Why not just do a Google search to see my … Continue reading Viewing your AdWords ads safely
Author: Ian Wortley
How to add Serpstone to your Google Analytics account
At Serpstone we require access to your company Google Analytics account in order to see your traffic levels and sources, set up goals and create custom reports. Measurement is the key to successful SEO. Log in to your Analytics account and click on the admin tab on the top bar. From there you will see … Continue reading How to add Serpstone to your Google Analytics account
First AdWords Mobile qualified agency in Ireland
Serpstone are delighted to have just become Ireland’s first digital agency to become Google certified for Mobile advertising. Google just released the Mobile Advertising Certification exam in the last week. As Jennifer Fong of Google put it, “A certification shows potential business partners that Google recognises you as an online advertising professional that has demonstrated … Continue reading First AdWords Mobile qualified agency in Ireland
The best introduction letter of all time.
A little while ago I received what was, without a shadow of a doubt, the very best introductory email I will ever receive. So good in fact that I framed it and it now sits on my desk in a gold frame. Normally I shy away from profanity, particularly professionally, but sometimes it makes things … Continue reading The best introduction letter of all time.
Vimeo video tracking in Google Analytics using Tag Manager
This post is for people who have a Vimeo video on their site and would like to know how many people are watching it. Wouldn’t it be great if you could have that information show up in your Google Analytics account? Read on dear friend, read on. I’ve written this post because, although there are already … Continue reading Vimeo video tracking in Google Analytics using Tag Manager
Marketing data for the hospitality industry in Wicklow
We are coming towards peak season for the hospitality sector. This article shows online trends for Google searches in the hospitality industry in Co. Wicklow. It also gives some suggestions on how to use that information for commercial advantage. While information on searches made from other countries is available too, this research is based purely on … Continue reading Marketing data for the hospitality industry in Wicklow
Google Mobile-Friendly Algorithm Update – 21 April 2015
Another algorithm update is on the way from Google. SEO’s don’t generally like algorithm changes – apart from the fact that they keep us in work of course. But this time It’s been generally welcomed (before the release anyway). What will the mobile-friendly algorithm do? Simply, how mobile-friendly your site is will count as a … Continue reading Google Mobile-Friendly Algorithm Update – 21 April 2015
Safe Link Building 2015
Links are still important. There is no doubting that. However, a lot of the old (read “poor”) link building techniques and strategies are well and truly dead in a post Penguin world. The number one mistake SEO’s have made surrounding link building is assuming that the Google search algorithm is linear – action A leads … Continue reading Safe Link Building 2015
Learn About Adwords Directly From Google
Serpstone are delighted to announce that we will be hosting a Google Grow Local Meetup event in the Parkview Hotel, Newtownmountkennedy on Monday 23rd February 2015 at 4.30pm until 6.30pm approx. The event is part of Google’s “Grow Local” initiative across Ireland and the UK. Experts from Google will be joining us and presenting via live … Continue reading Learn About Adwords Directly From Google
When Canonical Tags Go Bad
The rel=”canonical” tag has been a Godsend for many of us SEO’s. In case you have been having a real life instead of devoting your time to search here is a quick breakdown of how they are used: Situation You have two pages ( blue-widgets.html and pink-widgets.html ). Both of them are identical other than … Continue reading When Canonical Tags Go Bad